|Editor||Neil West |
|Categories||Video game journalism|
|First issue||October 1992|
|Company||Future Publishing 1992–1994|
Maverick Magazines 1994–1995
Mega, subtitled "100% pure Sega Mega Drive...", was a monthly magazine, published in the United Kingdom, aimed at users of the Sega Mega Drive and its additions, the Mega-CD and 32X. During its time as one of the main Mega Drive publications, Mega covered the golden age of the Sega Mega Drive from 1992 to 1995. The magazine went through many changes including a re-design in content and layout before being sold to a rival publisher.
During the summer of 1992, the then Deputy Editor of Sega Power Neil West was given the position of launch Editor of the new Mega Drive magazine. Amanda Cook was drafted in from Amiga Power to serve as Art Editor. Andy Dyer, who had worked on Nintendo magazine Total!, was appointed as Deputy Editor. Paul Mellerick, ex-Sega Force writer, completed the four person editorial team as Staff Writer.
On 17 September the first issue was released Mega, cover dated October 1992, appeared on newsagent stands priced £1.95. Printed on glossy super A4 and put together with a quality front cover and spine, Mega adopted relatively high production values. The launch issue included much of what was to become the magazine's regular content: 'Mega City', previews, reviews, 'Mega Play', 'Arena', 'Mega Mouth' and the always controversial 'Top 100' games guide.
By the end of 1993 Neil West had crossed the Atlantic to help launch the well respected US magazine Next Generation Magazine, holding the title Chief-in-editor. Andy Dyer took over the editor's position and the magazine continued with success, showing a circulation of over 50,000 for the January – June period. However, for reasons unknown to its readers, Future Publishing decided to sell the magazine. The last Mega issue published under Future Publishing was issue 23, cover date August 1994. The event was listed, at a later date, on Future's website history pages.
In August 1994 Mega was now a Maverick Magazine and their first edition was the September 1994 issue, number 24. Already the publisher of rival Mega Drive title Mega Drive Advanced Gaming, Maverick stated that they wanted to cover the "Mega Drive specific market", having already bought another Mega Drive magazine MegaTech from EMAP. The 'Maverick' Mega had the same style and layout as the Future Mega but as the staff had changed, so had the magazine style. The page count was dwindling down every month and it was not too long before the magazine closed.
Mega City was the games news section where all the Mega Drive news was announced. Also included in this section were features like the Editorial column, 'Q's in the News', 'Bull Durham's World of PR' and 'Busman's Holiday'. Q's in the News was a list of questions that was printed in the News section. The Mega Drive related questions ranged from easy to hard. There were also five screen grabs from games, which were altered and skewered, from which you had to answer, or guess, what game the shot was from. Mainly because of Bull Durham's first name, Mega used this character to bust PR bluffs and blunders in the Mega Drive marketing world, with hilarious consequences. Busman's Holiday featured a Q&A style interview with people working in the video game industry like musician Rob Hubbard, EA Marketing Manager Simon Jeffrey, Games' Tester Danny Curley, GamesMaster host Dominik Diamond and a familiar games journalist called Andy Dyer.
Mega would feature interviews with people who were involved in the video games scene. Celebrity interviews included Dominik Diamond, Robert Llewellyn (Kryten from Red Dwarf), Pat Sharp, Andy Crane and 'The man with the cyber-razor cut' Jimmy of Sega adverts. Discussions would usually involve what they were doing at the moment and occasionally even Sega related stuff. The Pat Sharp interview focused on the heading 'Is Sonic Killing Rock 'n' Roll?'.
Previews and reviews were informative and the layout was clear. Cover featured games like NHLPA Hockey '93 and Sonic 2 were given massive six-page coverage. Each review had an info panel to the right of the page which included all the game details and ratings. Ratings were given, out of ten, to graphics, sound, gameplay, game size and addiction. The overall score was given as a percentage. Sometimes a second, and third, member of staff would add their 'Not so fast...' box to the review, stating their opinion on the game. Also included in the reviews was a 'Then again..' box, which gave the reader a reminder of previously released games in the same genre.
Mega's tip section was very comprehensive; in total the Tips pages included 'Mega Play' (tips, cheats, codes and more), 'Mega Medic', where readers wrote in about their gaming problems and Mega replied with tips or solutions, and the 'Rip 'n' Tip' section featured in-depth complete guides to popular games.
The Top 100 was a buyer's guide to the best Mega Drive games. The Top 100 always caused controversy and confusion among many readers. The idea was to list the best games usually by genre, e.g. Joe Montana Football would be listed lower than usual purely because there was another, better, game in that genre; John Madden Football. Through later issues classic mini reviews and reader's ads were added to the Top 100 section. In issue 23 the Top 100 was given an overhaul and was now just the Top 50 games, of which Sensible Soccer was now at the top spot.
'Mega Mouth' was the letters pages which featured letters from readers. The best letter of the month would be given a prize along with the title 'Mega Star' above their letter, whereas the letter that was deemed unintelligible would be titled with 'Mega Moron'. Also included in these pages were other columns such as 'Excerpts From The Diary of a Stunt Mega Drive', 'Blagged' and 'The Curious Letters of Harold S Bloxham', which followed the unsuccessful exploits of imaginary Harold S Bloxham and his crusade against video game nasties and the evil they inflict on our younger generation. His letters were sent out to various celebrities and politicians in the hope that they would agree with his views and join his cause. Letters and replies came back from the likes of Claire Rayner, Blue Peter editor Lewis Bronze, Jason Donovan, Sir Patrick Moore, Magnus Magnusson, Kenny Dalglish and Lloyd Grossman. All correspondence replied back, politely, disagreeing with his views and stating their reasons. Once it was realised to Harold that his efforts were going unheeded he gave up. It was then revealed that Harold S. Bloxham didn't exist after all, it was Neil West and Andy Dyer playing devil's advocate on the game playing scene.
Was the back page where the magazine previewed what was to come in the next issue. Also featured the A's in the Back Page, which was the answers to the Q's in the News.