|Circulation||94,728 (ABC Jul - Dec 2013)|
Print and digital editions.
The magazine launched in 1998 in London, England and identified a trend in the interiors market for minimalist living. From the beginning, Livingetc made modern design accessible to style conscious readers, promoting modern interior design and showing readers how to achieve a relaxed modern home.
Livingetc is now Britain’s best-selling modern homes magazine and every month features modern homes, interior design trends, decorating ideas and interiors shopping guides. It is edited by Pip McCormac, who has previously worked at ELLE Decoration, Red and Sunday Times Style.
It features columnists Linda Boronkay offering her top shopping picks, Minnie Kemp talking decorating ideas, and Poppy Okotcha on gardening advice, Jonathan Adler recently guest edited the June 2021 issue, a first for Livingetc.
As well as publishing the monthly magazine, Livingetc launched Livingetc Home, a collection of furniture and accessories for the home from the makers of Nigella Lawson’s Living Kitchen range. The magazine made Livingetc TV, a 15 part series for Discovery Travel & Living which was transmitted worldwide, and created a series of CDs with The Big Chill (music festival), Buddha Bar, Momo’s Kemia Bar and Sketch (restaurant) and bar. In 2009, a Livingetc Paint range was developed and sold through UK DIY superstore B&Q. The magazine also has a website with an active community called Livingetc.com and a blog, LifeStyleEtc which captures the style inspirations spotted by the team while out and about scouting for the mag.
Linda Boronkay, Minnie Kemp and Poppy Okotcha are all monthly columnists. Jonathan Adler guest edited the June 2021 issue - a first for the magazine to hand control over to someone else.
Jamie Oliver was a cookery contributor in the early years and had his first two homes photographed for the magazine. Sir Terence Conran had his house photographed in the October 2006 issue. More recently, the magazine has featured the homes of Brothers and Sisters actress, Rachel Griffiths, radio presenter Jamie Theakston, and designer Sebastian Conran.
Livingetc’s website, Livingetc.com, was launched in 2005 as an extension of the magazine. The website publishes news and articles on design trends, decorating advice, property advice, buyers guides, design classics and also travel articles on the best designer hotels. The Livingetc gallery has over 500 images, useful for researching and inspiring a decoration project. The Livingetc forum is an active community where users show photos of their homes, swap tips and advice and sell and buy interiors products.