Gad Saad (; Arabic: جاد سعد; born 13 October 1964) is a Lebanese-born Canadian Professor of Marketing at the John Molson School of Business at Concordia University who is known for applying evolutionary psychology to  marketing and consumer behaviour.  He also writes a blog for  , and hosts a YouTube channel titled "The Saad Truth".
Early life and education [ edit ]
Saad was born in 1964 in
Beirut, Lebanon, to a Jewish family. His family fled to Montreal, Quebec, Canada, in October 1975 to escape the Lebanese Civil War. His older brother  David Saad is a judoka who competed in the men's lightweight event at the 1976 Summer Olympics.
He obtained a B.Sc. (Mathematics and Computer Science) and M.B.A. from
McGill University, and an M.Sc. and Ph.D. from Cornell University. Saad's doctoral adviser was the mathematical and cognitive psychologist and behavioural decision theorist J. Edward Russo.
His nephew is MMA journalist
Saad is an
atheist but describes himself as culturally Jewish.
Saad has been a professor of marketing at
Concordia University since 1994. As of 2020, he holds the Concordia University Research Chair in Evolutionary Behavioural Sciences and Darwinian Consumption. During this time he has also held visiting professorships at  Cornell University, Dartmouth College, and the University of California, Irvine. He was an associate editor for the journal  from 2012 to 2015. Evolutionary Psychology He is an advisory fellow for the  Centre for Inquiry Canada.
Saad hosts a
YouTube show titled The Saad Truth. As of February 2021, his channel has received more than 22 million views.
Saad writes a blog for
titled Psychology Today Homo Consumericus.
Research [ edit ]
One line of research that Saad has been exploring is how hormones affect consumers and the decisions they make. Examples of this research include how showy products affect testosterone levels,
 how testosterone levels affect various forms of risk-taking,    and how hormones in the menstrual cycle affect buying decisions.   Another line of research has involved  gift giving, including how men and women differ in why they give.   
Coverage and interviews [ edit ]
Saad has been profiled in the
Toronto Star and his life story was documented by the  Télévision française de l'Ontario. His views have also been mentioned in  , The Economist  , Forbes  , Chatelaine  , Time  , The Globe and Mail and  . The New York Times
Saad had been a contributing author for
The Huffington Post and  . The Wall Street Journal
Saad appeared on
Reason TV in November 2011. In September 2015, Saad was interviewed by  TJ Kirk on the . Drunken Peasants Podcast
As of 2022, he had been featured on seven episodes of
. The Joe Rogan Experience In February 2022,  Spotify removed one of the episodes (#1218) without giving any specific reason.
Saad has also appeared on
Sam Harris's Making Sense podcast (then titled Waking Up),  , The Adam Carolla Show  , Talk Nerdy with Cara Santa Maria and  .
The Rubin Report
Honours and awards [ edit ]
Bibliography [ edit ]
Saad, G. (2007).
The Evolutionary Bases of Consumption. Mahwah, NJ: Lawrence Erlbaum. ISBN 9780805851502. Book review  Saad, G. (ed.) (2011).
Evolutionary Psychology in the Business Sciences. Springer: Heidelberg, Germany. ISBN 9783540927839. Book review   Saad, G. (2011).
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature. Amherst, NY: Prometheus Books. ISBN 9781616144296. Book review  Saad, G. (2020). The Parasitic Mind: How Infectious Ideas Are Killing Common Sense. Washington, DC: Regnery Publishing. ISBN 9781621579595.
Selected journal articles [ edit ]
"Sex Differences in the Ultimatum Game: An Evolutionary Psychology Perspective".
Journal of Bioeconomics. (2001). "The Effect of Conspicuous Consumption on Men's Testosterone Levels".
Organizational Behavior and Human Decision Processes. (2009). "Future of evolutionary psychology".
Futures. (2011). "Evolutionary consumption".
Journal of Consumer Psychology. (2013). "The framing effect when evaluating prospective mates: An adaptationist perspective". Evolution and Human Behavior. (2014).
References [ edit ]
"Do Great Minds Think Alike? The Impact Of Culture On Your Creative Thinking Skills". Medical Daily, 22 May 2015 By Lizette Borreli
^ a b
"Do human instincts explain what we buy, and why we want it?". The Globe and Mail. Toronto. 13 July 2011.
"Does It Feel Better To Give Or Receive A Gift?". Popular Science, By Daniel Engber. 17 November 2015
"Story Profile - Passages Canada". passagestocanada.com.
"Gad Saad on Growing up in Lebanon, the Olympics, and Cultural Homophily". The Rubin Report. 17 August 2016. Archived from the original on 15 December 2021.
"Gad Saad". leighbureau.com.
"Gad Saad, PhD". Concordia University . Retrieved . 21 June 2020
"Gad Saad Ph.D. | Psychology Today".
^ a b c d
"Montreal professor known as 'The Gadfather' argues against political correctness". Toronto Star, Giuseppe Valiante. Canadian Press. 30 October 2016
"Homo Consumericus". Psychology Today . Retrieved . 20 June 2020
Saad, Gad; Vongas, John G. (2009). "The effect of conspicuous consumption on men's testosterone levels". Organizational Behavior and Human Decision Processes. 110 (2): 80–92. doi: 10.1016/j.obhdp.2009.06.001.
"Testosterone drives men to buy fast cars". CBC News. 14 October 2009.
Stenstrom, Eric; Saad, Gad; Nepomuceno, Marcelo; Mendenhall, Zack (2011). "Testosterone and domain-specific risk: Digit ratios (2D:4D and rel2) as predictors of recreational, financial, and social risk-taking behaviours". Personality and Individual Differences. 51 (4): 412–416. doi: 10.1016/j.paid.2010.07.003.
Stenstrom, Eric; Saad, Gad (2011). "Testosterone, Financial Risk-Taking, and Pathological Gambling". Journal of Neuroscience, Psychology, and Economics. 4 (4): 254–266. doi: 10.1037/a0025963.
"Le succès au bout de l'index - ICI.Radio-Canada.ca". Radio-Canada.ca.
Saad, Gad; Stenstrom, Eric (2011). "Calories, beauty, and ovulation: The effects of the menstrual cycle on food and appearance-related consumption". Journal of Consumer Psychology. 22: 102–113. doi: 10.1016/j.jcps.2011.10.001.
"8 Dating Lies Men And Women Tell". Huffington Post. 26 March 2013.
Laroche, Michel; Saad, Gad; Browne, Elizabeth; Cleveland, Mark; Kim, Chankon (2000). "Determinants of In-Store Information Search Strategies Pertaining to a Christmas Gift Purchase". Canadian Journal of Administrative Sciences. 17 (1): 1–19. doi: 10.1111/j.1936-4490.2000.tb00203.x.
Laroche, Michel; Saad, Gad; Cleveland, Mark; Browne, Elizabeth (2000). "Gender Differences in Information Search Strategies for a Christmas Gift". Journal of Consumer Marketing. 17 (6): 500–522. doi: 10.1108/07363760010349920.
Laroche, Michel; Saad, Gad; Kim, Chankon; Browne, Elizabeth (2000). "A Cross-Cultural Study of In-Store Information Search Strategies for a Christmas Gift". Journal of Business Research. 49 (2): 113–126. doi: 10.1016/S0148-2963(99)00008-9.
Gad Saad, Tripat Gill (2003). "An evolutionary psychology perspective on gift giving among young adults". Psychology and Marketing. 20 (9): 765–784. doi: 10.1002/mar.10096. Archived from the original on 16 December 2012.
"Gad Saad". TFO Education.
"Homo_Administrans". The Economist. 25 September 2010.
DiSalvo, David. "When It Comes To Choosing Mates, Women And Men Often Get Framed". Forbes.
Flannery Dean (2 August 2012). "How your period dictates your spending habits". Chatelaine.
"Love is Marketing: Women Reject Men Based on Hype". Time.
Friedman, Richard A. (7 December 2004). "This Is for You, Dear, But It's All About Me". The New York Times.
Saad, Gad (21 January 2015). "Should Secular Societies Accommodate Religious Beliefs?". Huffington Post.
Saad, Gad (21 June 2011). "The Consuming Instinct". The Wall Street Journal.
Weissmueller, Zach (15 November 2011). "Reason.tv: Evolutionary Psychologist Gad Saad on Consumerism, Sex, Advertising, and Human Nature". Reason . Retrieved . 14 July 2020
Drunken Peasants (30 September 2015), , Gad Saad Joins Us - Steve Shives on Feminism and Atheism - Anita Sarkeesian at the UN - DPP #159 archived from the original on 15 December 2021 , retrieved 6 July 2019
"Dr. Gad Saad". adamcarolla.com. 14 August 2014.
. 16 August 2015. Talk Nerdy with Cara Santa Maria #75
Concordia.ca Profile at Concordia
Aepsociety.org Archived 19 February 2015 at the Wayback Machine
Griskevicius, Vladas (2008). "DEFINE_ME_WA". Ehbonline.org. 29 (4): 297–298. doi: 10.1016/j.evolhumbehav.2007.12.006.
Patrick A. Stewart (2013). "Book Review: Evolutionary Psychology in the Business Sciences". Politics and the Life Sciences. 32 (2): 130–133. doi: 10.2990/32_2_130. S2CID 145406315.
Jevons, Colin (2013). "The Consuming Instinct by Gad Saad. Published by Prometheus Books, 2011 in New York, NY". Psychology & Marketing. 30 (3): 293. doi: 10.1002/mar.20605.
"Nonfiction Book Review: The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature by Gad Saad. Prometheus, $25 (340p) ISBN 978-1-61614-429-6". PublishersWeekly.com. June 2011.
External links [ edit ]